Real estate is a broad term that can refer to anything from your suburban home to an office tower in a bustling urban center. Real estate includes land and any permanent additions to that land, like homes, as well as the rights attached to that property. It’s considered separate from personal property, which isn’t permanently attached to the land and can include things like cars and furniture.

Careers in real estate include real estate agents, brokers and appraisers. These professionals specialize in the purchase, sale and lease of commercial and residential properties. They also assist with land development and investment opportunities. To become a real estate agent, you must earn a state-specific license that’s usually based on education and experience requirements. Brokers, on the other hand, are a step above agents and often require more education.

The type of real estate you need to invest in depends on your goals and budget. For example, buying a single-family home can provide long-term security and tax advantages. On the other hand, buying a multi-family home can allow you to diversify your investments and potentially increase your yield. Commercial real estate is another option, and this includes everything from malls to offices. Finally, industrial real estate is used for manufacturing, distribution and warehouses. Vacant or raw land falls into this category as well. For more


When it comes to writing content about real estate, there are two broad approaches: story telling and informative articles. Stories draw on a personal experience to convey key insights about the industry, such as what it’s like to buy a duplex or find the right tenant for a commercial building. The author will also likely discuss hiccups and challenges that occurred along the way to make the article more relatable.

Informative pieces focus on educating the reader about an important aspect of real estate, such as mortgage rates or new construction trends. These types of articles are usually more educational than sales-oriented and tend to be evergreen, meaning they won’t lose their relevance over time. However, you can also create timely posts by incorporating a news hook, such as a recent headline about COVID-19 or a new law related to zoning.


When it comes to writing real estate content, you’ll need to know your audience. If your target is small-time, entry-level investors, for example, you’ll want to avoid using technical information or jargon. On the other hand, if your target is business owners, you can appeal to their financial needs and interests by discussing how they can use their real estate assets to generate revenue. As you learn more about your audience, you can also determine what real estate topics they’ll be most interested in reading about.